3 Products that flopped

Products that flopped (week 1)

 

In this blog post, I will describe three products, that were deemed to success, but ultimately failed, I will describe, why they failed and why they were thought of products, that will succeed.

 

 

1. Google Glass, Google (2013-2014).

 

Remember this one? I do. The problem with these is that they were incredibly hyped up, but when people find out what they actually did, they were disappointed, not to mention, that they look really bad when you wear them. As of now, Google has stopped supporting them and terminated all servers, though I would be interested in trying them since I want to try all "new" technology.



2. Segway, Segway Inc. (2001)

 

The Segway PT is a two-wheeled, self-balancing battery electric vehicle invented by Dean Kamen.  It was launched in 2001 in a blizzard of publicity.  Yet it has failed to gain significant market acceptance and is now something of a curiosity.  The product is very clever.  It works well.  The company, Segway Inc., had tremendous funding and resources.  The level of press and TV exposure was astounding (Reference), yet it failed either because the expectations were too high or maybe because they were expensive, but the fact is that it never caught up, the product was also banned from sidewalks, making it obsolete in many places, the product didn’t have a clear target audience and was pretty expensive.

 

This is another product, that had a great, successful marketing campaign, but did not succeed when the product came into the market, that saying the company still sold for 70 million dollars, so the owners can’t be too disappointed.

 

3. Juicero, Juicero (2013)

Ah those misleading Kickstarter campaigns, that raise millions of dollars and then don’t deliver anything of value. Juicero was one of those start-up companies it raised 120 million dollars for a juice squeezer, they received funding from companies as Google and celebrities such as Carmelo Anthony. The product was a “smart” juice squeezer, all it did was squeeze juice form a pack, It only squeezed Juicero juice and none other, its appeal was in away from home juice making since it was connected to the mobile phone. The product cost 700 dollars, not to mention, that juice packs, that only worked if they have the correct QR code cost 7 dollars. In a few months, the price went down to 400 dollars. The product ultimately failed when another company proved, that you can simply squeeze the juice out of the pack by hand, rendering the machine useless, the company soon went bankrupt. This is another silicon valley start-up product that didn’t succeed.

 

 

All and all, not all ideas should be realized and most of them, when realized will be unsuccessful, this blog post proves, that even if your product is advertised right, has all the hype around it may not succeed, whether because of the price or the unavailability, products will be mostly unsuccessful.

 

 

Jernej



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